Basecamp has a grey scale kind of homepage with bright colors on the buttons and images here and there. Basecamp also does not have a big signup form upfront instead they have a bright yellow button asking for a trial. In the next section, they have discussed the features with the help of a product snapshot. Then, there is a section on testimonials from big shots. In the last section, there is a graph of users who have signed up for Basecamp which also reflects their fast exponential growth strategy to impress and build trust in users.