Hotjar has a pin-pointed sharp home or landing page. In the top section, they have a button which says "try for free" which is same as the one in their top bar. The next section is a small list of features to quickly give you a feel on what Hotjar does followed by addressing any concern on privacy as we know Hotjar keeps a lot of your data hence it is important to address it upfront like GDPR, CCPA etc. In the next section, they tell how they can be useful for various user personas followed by testimonials and integrations.
